SecondPrism and the world of data visualization
The research space is evolving fast. Introduction of MROC’s or Market Research Online Communities, mobile research, tablet research, social media listening and analytics and data modeling and analytics, as well Google Consumer Surveys entering the research space, it’s an industry that has gone through a fair share of change (like a number of other industries) and is continually evolving in the past 5 years. This also allows for a whole new series of exciting innovation including focus on one of the fastest moving trends in the Research space- Data Visualization.
A friend of mine Vivek Bhaskaran has been developing SecondPrism which is getting closer to launch. So what is SecondPrism?
SecondPrism is the ability to collate and aggregate all your data touch-points into one area and synchronize it, and then be able to instantly visualize it with access across desktops, smartphones and mobile. This includes Excel, CSV, SPSS, as well as any social data (Facebook, Google+ etc).
With the abundance in data and data being the “new black”, the need to be able to visualize the data in a more exciting, sexy and efficient manner (as well as the story-telling) becomes even more crucial than before.
Since the initial introduction, some initial feedback has been:
a) Video Tutorial
b) SPSS Integration
c) Public / Private and the ability for researchers to monetize their data.
d) Android (of course)
e) Social Sharing / Virality
Below are some of Viveks thoughts behind SecondPrism:
“Now some of my thoughts on the vision behind SecondPrism.
When I started this project, it was more for coming up with the next generation of data-visualizations that is specifically targeted towards the touch interface. We’ve been sharing data with PowerPoint for so long – it simply does not make sense. This is 2012. Are we going to continue sharing and showcasing data using Powerpoint decks?
My pitch on SecondPrism is simple – You provide the data – SecondPrism provides Visualization, Interactivity and Social layers. Cloud based apps like QuestionPro, IdeaScale, Survey Analytics and Metavana can directly plug into the SecondPrism eco-system. For offline data, we support SPSS and Excel file uploads. That in a nutshell is what we are shooting for.
We also have a bold vision around monetization of data. But that’s for a later time – lets get the basics right and launch!”
Some hot new features that we added into SecondPrism in the last month:
a) Upload SPSS Data File for Visualization
b) The ability to email a chart from the iPad/iPhone
c) Introduced the concept of “Public Data” – Free and Open data that can be visualized easily
d) Added Search to the iOS App
e) Difference Calculator for Bar Charts
Some features that are on deck for July:
a) Interactive Word Cloud / Text Visualizer
b) Annotation and Commenting
c) Sharing
d) Premium Data
e) Push Notifications
We’ve created an IdeaScale site : SecondPrism Ideascale – You can go there and submit ideas for SecondPrism. We’ll create a pool – Everyone who submits at least 1 idea – goes into the pool. When we sell the company – as part of the liquidity agreement, everyone in the pool will get an _equal_ share of 1% of the proceeds. Everyone goes home happy!
What are your thoughts on SecondPrism and data visualization as a whole? I personally think this is going to be a huge growth market even beyond Infographics in the long-run, and integration of multiple data points for analytics is definitely the way forward.
To contact the makers of SecondPrism directly at vivek.bhaskaran@surveyanalytics.com
Prashant Harish Hari
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